Showing results for "the-field" in Marketing

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.

Welcome to Field Notes, a mini podcast series brought to you by Theory in Field. Whether you're diving into market research for the first time or just looking for fresh insights, this series is here to help. Each episode is designed to be quick, easy to follow, and packed with useful tips—covering everything from project essentials to deeper dives on specific topics. We hope these bite-sized sessions spark new ideas and support your research journey. Have questions or want to learn more? Feel free to reach out to us at contactus@theoryinfield.com, or visit our website at TheoryinField.com!

Briefings from BlueAlpha for B2C marketing leaders. Evidence from growth channel experts, live pilots, MMM runs, and incrementality tests. Expect concise, actionable breakdowns of AI applications in marketing, ad channel optimization, budget reallocation frameworks, CAC and CLV impacts, and practical ways to combine MMM with geo experiments.

The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing. What You’ll Discover 🚀 Actionable Strategies – Learn from top industry experts, marketing leaders, and travel professionals as they share what’s working now. 🌍 Industry Trends – Stay ahead of emerging trends in digital marketing, destination branding, customer engagement, and more. 🎙️ Exclusive Interviews –...

Welcome to Fresh From The Field Fridays with Dan "The Produce Man" Avakian! Tune in weekly for your essential download on supply trends, category updates, brand awareness, and what's hot in the market. Broadcasting live from the vibrant San Francisco Bay of California, we delve into every aspect of the produce and supply chain industry. Join us each week for insightful discussions, expert interviews, and the freshest updates to keep you ahead of the curve in the produce world. Don't miss out on the latest in the industry – subscribe and stay informed with Fresh From The Field Fridays!

Tips, tricks and funny stories from some of the smartest people in field marketing and sales. Tune in each episode to learn about creative ways to stand out, the top field and event trends, and the best horror stories from some of the sharpest minds in the game. Presented by Mobly: the world's first truly-universal mobile lead capture app that actually integrates with your CRM!

Stories of Home Service Business owners starting and growing their companies. A must-listen for all home services business entrepreneurs who enjoy learning from those who have come before them.

Run The Play is a Field Vision podcast for marketers, founders, and business leaders who want to grow their business, inspire customers, and understand the plays behind culture-shaping campaigns.