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Field Notes

Field Notes

By: Theory in Field
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About this listen

 Welcome to Field Notes, a mini podcast series brought to you by Theory in Field. Whether you're diving into market research for the first time or just looking for fresh insights, this series is here to help. Each episode is designed to be quick, easy to follow, and packed with useful tips—covering everything from project essentials to deeper dives on specific topics. We hope these bite-sized sessions spark new ideas and support your research journey. Have questions or want to learn more? Feel free to reach out to us at contactus@theoryinfield.com, or visit our website at TheoryinField.com!Theory in Field Economics Marketing Marketing & Sales
Episodes
  • Ep 6 When NOT Researching Can Be the Right Choice

    Ep 6 When NOT Researching Can Be the Right Choice
    May 29 2025

    Sometimes, the most strategic move is choosing notto invest in research. That might sound counterintuitive — especially when insights work is usually expected to validate, test, or prove. But growing from a tactical executor into a trusted strategic partner means learning when research will unlock meaningful value… and when it might just slow things down or even weaken project delivery.
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    7 mins
  • Ep 5 Deliverables for Sales Audiences

    Ep 5 Deliverables for Sales Audiences
    May 29 2025

    In this episode, we’re going to cover how to tailor your deliverables to a Sales audience. Specifically, we’ll explore the differences between delivering to a Sales team versus a Brand or Marketing team, and I’ll share a few practical tips for customizing your output.
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    8 mins
  • Ep 4 Introduction to Pack Testing

    Ep 4 Introduction to Pack Testing
    May 29 2025

    In this episode, we’re going to cover packaging testing. Packaging might be the most overlooked power player in your brand’s ecosystem. It’s more than just a container or an outer wrap —it’s the first moment of truth for consumers and it can define someone’s first experience with your brand. It needs to work hard in just a few seconds, which means grabbing attention, signaling your brand, and clearly communicating what’s inside.
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    9 mins

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