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Field Notes

Field Notes

By: Theory in Field
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About this listen

 Welcome to Field Notes, a mini podcast series brought to you by Theory in Field. Whether you're diving into market research for the first time or just looking for fresh insights, this series is here to help. Each episode is designed to be quick, easy to follow, and packed with useful tips—covering everything from project essentials to deeper dives on specific topics. We hope these bite-sized sessions spark new ideas and support your research journey. Have questions or want to learn more? Feel free to reach out to us at contactus@theoryinfield.com, or visit our website at TheoryinField.com!Theory in Field Economics Marketing Marketing & Sales
Episodes
  • Ep 9 The Power of Asking the Right Research Questions

    Ep 9 The Power of Asking the Right Research Questions
    Jul 29 2025

    In this episode, we’re exploring one of the most foundational, but often overlooked, drivers of great research: the power of asking the right questions. We’ll break down how to craft great research questions, recognize when they need sharpening, and elevate your next project from the very start.
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    7 mins
  • Ep 8 Metrics to Master — Purchasing Behaviour

    Ep 8 Metrics to Master — Purchasing Behaviour
    Jul 28 2025

    In this episode, we dive into the world of core CPG purchasing metrics – some of the often-overlooked numbers that can help you understand who’s buying, how much, how often, and why they come back or drift away. We’ll break down key metric categories — from reach, to depth, to loyalty, to value — and explore how each one can unlock actionable insights for your brand or business.
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    7 mins
  • Ep 7 The Art of Constructive Challenging

    Ep 7 The Art of Constructive Challenging
    Jul 17 2025

    In this episode, we’re focusing on a critical soft skill: how to challenge or course-correct stakeholder teams in ways thatare constructive, respected, and don’t undermine your relationships.
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    7 mins
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