What does it take to launch one of the biggest products in entertainment history…in the middle of a global pandemic?In this episode of Run The Play, David Hampian sits down with Scott McAdams, former Head of Brand Partnerships at PlayStation (and now VP of Strategic Partnerships at the Association of Pickleball Players), to break down the behind-the-scenes strategy that made the PlayStation 5 a global success story.From secret launch windows and supply-chain chaos to world-class brand collaborations with Nike, Burger King, Red Bull, and Apple, Scott reveals how Sony pulled off its biggest console launch ever, and what every marketer can learn from it.You’ll learn:- How to build a viral product launch strategy under pressure- Why brand partnerships can amplify cultural reach and drive growth- The real psychology behind scarcity and demand marketing- How to lead global teams and keep morale high during constant change- Why “be bold, be brave” is still the ultimate marketing mantraFor more on Scott McAdams:🔗 Follow on LinkedIn: https://www.linkedin.com/in/scott-mcadams-931610a/🏌️‍♀️ Get your golf swing right with Swing Sauce - https://swingsauce.io/🏓 Join the fastest growing sport at Association of Pickleball Players - https://www.theapp.global/Run The Play is a Field Vision podcast hosted by David Hampian, breaking down the systems, stories, and strategies behind culture-shaping campaigns.

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Taco Bell blacked out ALL their social media accounts to launch a mobile app.

The result?

🔥 #1 in the App Store

🔥 2 billion+ impressions

🔥 A viral marketing campaign still studied a decade later

In this episode of Run The Play, David Hampian sits down with Larisa Johnson (Credit Karma, NBA, Lyft, Twitch, Pandora) to unpack how it all happened, and what you can learn if you want your campaign to go viral and drive real business growth.

You’ll learn:

- How to design marketing campaigns that actually go viral

- Why Taco Bell’s KPI was literally “do cool sht”* (and why bold ideas win)

- The growth strategy that turned a risky blackout into billions of impressions

- How creative simplicity drives business results (without over-engineering)

- Why investing in brand is the long-term play to grow your business

- Lessons every entrepreneur, founder, and marketer can use to build campaigns that scale

🎙️ Run The Play is a Field Vision podcast for marketers, founders, and business leaders who want to grow their business, inspire customers, and understand the plays behind culture-shaping campaigns.