What does it take to launch one of the biggest products in entertainment history…in the middle of a global pandemic?In this episode of Run The Play, David Hampian sits down with Scott McAdams, former Head of Brand Partnerships at PlayStation (and now VP of Strategic Partnerships at the Association of Pickleball Players), to break down the behind-the-scenes strategy that made the PlayStation 5 a global success story.From secret launch windows and supply-chain chaos to world-class brand collaborations with Nike, Burger King, Red Bull, and Apple, Scott reveals how Sony pulled off its biggest console launch ever, and what every marketer can learn from it.You’ll learn:- How to build a viral product launch strategy under pressure- Why brand partnerships can amplify cultural reach and drive growth- The real psychology behind scarcity and demand marketing- How to lead global teams and keep morale high during constant change- Why “be bold, be brave” is still the ultimate marketing mantraFor more on Scott McAdams:🔗 Follow on LinkedIn: https://www.linkedin.com/in/scott-mcadams-931610a/🏌️‍♀️ Get your golf swing right with Swing Sauce - https://swingsauce.io/🏓 Join the fastest growing sport at Association of Pickleball Players - https://www.theapp.global/Run The Play is a Field Vision podcast hosted by David Hampian, breaking down the systems, stories, and strategies behind culture-shaping campaigns.

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