Most people daydream about starting their own agency.Shachar Aylon actually did it.After years helping shape culture for brands like Amazon, Lyft, Google, Intel, and even Lady Gaga’s Super Bowl Halftime Show, Shachar made the leap that scares most creatives: he walked away from big titles and big budgets to build something of his own.In this episode of Run The Play, Shachar and host David Hampian break down the real story behind starting a creative agency from scratch. No jargon, no romanticizing. Just the truth.You’ll learn: • How to know when you’re really ready to start your own business • The mindset shift from “employee” to “owner” • Why your first version should be “0.5,” not perfect • How to build your brand by creating your own brief • The loneliness founders don’t talk about, and how to find allies • Why saying no early defines your agency more than saying yes • The scorecard he uses to qualify clients If you’ve ever thought about going out on your own, this might be the spark that gets you there.Chapters:0:00 - Introducing Shachar Aylon2:15 - The Origin Story Behind Dawn8:30 - Finding Your Allies14:32 - Unlocking Self-Promotion22:14 - The Biggest Surprises in Starting a Business25:04 - Building a Repeatable Process27:44 - Shachar's Project Management Criteria32:32 - Traits Required to Start a Business35:43 - Finding Space to Reflect and Learn40:39 - THE HILL43:22 - Final Words🎙️ Run The Play is a Field Vision podcast hosted by David Hampian. We break down the plays behind the world’s biggest brands, boldest ideas, and the systems that make them work.🔗 Connect with Shachar and Dawn- https://www.linkedin.com/in/saylon/- https://dawn.la/- https://www.instagram.com/dawn.losangeles/🔗 Connect with David and Field Vision- https://www.linkedin.com/in/davidhampian/- http://www.fieldvisiongroup.com- https://www.instagram.com/fieldvisiongroup/👉 Follow @FieldVisionGroup for more episodes