Showing results for "the world" in Gerontology

Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want - not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing.

New York Times best-selling author Ted C. Fishman reveals the stunning challenges of a world awash with seasoned citizens. By 2030, those over 50 will outnumber people under 17 for the first time in history. Fishman explores the resulting impact on families, businesses, nations, and medical care.