Showing results for "the psychology of leadership" in Marketing

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.

Mensen zijn complexe wezens, en onze interacties worden vaak beïnvloed door subtiele, onzichtbare krachten. Soms worden we het slachtoffer van psychologische chantage zonder dat we het beseffen, terwijl anderen bewust manipulatieve strategieën inzetten om hun doelen te bereiken. Dit boek is een gids om de sluier op te lichten en inzicht te krijgen in de donkere aspecten van menselijk gedrag.