Showing results for "everything" in Marketing & Sales

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate - writing a book proposal. She has taken the guessing out of the book proposal process. Now, there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality.

"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

In The Glory of Giving Everything: The Taylor Swift Business Model, author Crystal Haryanto delves into the extraordinary business dynamics behind Taylor Swift's career. This book addresses how Swift has not only revolutionized the music industry but has also created a sustainable brand that resonates deeply with fans. Haryanto provides valuable insights on leveraging personal branding, fan engagement, and innovative marketing in today's competitive landscape.

Successful selling is much more than qualifying prospects and making calls. If you're planning on entering the exciting field of sales, The Everything Guide to Being a Sales Rep is your unique career audio, with constant "keep positive" reminders and practical applications throughout.

In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes.

This accessible book leads the listener through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and commercial law. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Whether you're a student, marketing professional, or small business, A Degree in a Book: Marketing is perfect for anyone wishing to know how marketing can play a part in their own business.

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

The rise of digital communications has led to three emergent, often problematic, forces: automation, the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between seller and consumer. Following in the footsteps of their popular website and podcast, educators and entrepreneurs Dr. Reshan Richards and Stephen Valentine created this audiobook to address the challenges brought on by these rising trends.

ChatGPT Mastery: 12 Books in 1 is a comprehensive guide that encapsulates the breadth and depth of using ChatGPT across a range of professional contexts. This book empowers you with the knowledge to unlock the capabilities of ChatGPT, providing an unmatched competitive edge in your field.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

John Carlton slyly refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees. Other marketers also call John “the most respected writing teacher alive", and the list of well-known marketers who freely reference John as their primary mentor for writing sales messages is just staggering.

We’re all fed up with bogus “make money online” bulls**t. Isn’t this industry long overdue for a legitimate, step-by-step guide to building an internet business? Not a crappy $97 PDF delivered via email. Just the age-old gold standard: a reasonably priced book. This audiobook contains everything you need to start an online business in the affiliate marketing, internet marketing, blogging, and e-commerce industries…using less than $100. It doesn’t matter if you’re brand new to this or if you’ve tried for years without seeing success.

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't, with scores of tips, hints, insider information, and secrets of success, but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses to grow and succeed.

Eighty million baby-boomers will retire in the next two decades. Four out of 10 people over 55 have less than $100,000 saved toward retirement! This audio addresses includes practical advice on how much money one will need in retirement, investments, IRAs, life insurance and annuities, social security, as well as the emotional issues attached to retirement.

Loyalty is dead. Drip Rewards is rewriting the rules. This podcast dives into how to breath new life into your business through building a diehard community, including insights from experts who’ve cracked the code on keeping communities buzzing. Tune in to discover the strategies that turn your business and brand into the ultimate hangout—where everyone wants to be and stay.

In the summer of 2020, Answering Legal debuted a new educational podcast, covering all the parts of running a firm that weren’t really taught in law school. Each episode, our marketing director Nick Werker sits down with an expert figure from the legal world. In previous episodes our topics of discussions have included legal marketing, public relations, legal tech, time management, lawyer wellness, managing employees and hiring new staff. Stay tuned for more new episodes!

🎙️ Awesomely Off-Topic is the podcast that dives headfirst into the business of being brilliantly, messily, unapologetically you.Hosted by award-winning speaker trainer and business and personal empowerment coach Taz Thornton, alongside publishing powerhouse, book mentor and content coach Asha Clearwater – expect bold conversations about building a business and life that actually fits you, not the other way round.We’ll talk personal brand, visibility without the ick, microbooks with major impact, ADHD-friendly approaches, messy launches, business flops, spiritual sidequests and all ...

Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.

This book is for any restaurant or bar owner who's fed up with ineffective marketing fads and ready for the unvarnished truth. It's time to take control of your restaurant marketing, understand what truly works, and avoid the mistakes that are costing you customers and profits.