Showing results for "a pirate" in Business Development & Entrepreneurship

Faced with the choice of starting a company or joining a large corporation, Steve Jobs believed that it was "more fun to be a pirate than to join the navy". But for innovators inside established companies, making a distinction between being a pirate and joining the navy is a fallacy. We have to figure out a way to become pirates in the navy! This is a step-by-step guide to getting continuous innovation done in companies and reshaping them in the process. It is for anyone involved in corporate innovation and driving company change.

Pirates didn't just break the rules, they rewrote them. They didn't just reject society, they reinvented it. Pirates didn't just challenge the status quo, they changed everyfuckingthing. Pirates faced a self-interested establishment, a broken system, industrial-scale disruption and an uncertain future. Sound familiar? Be More Pirate unveils the innovative strategies of golden age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels like Elon Musk, Malala and Banksy.

A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. These digital coupons were called Groupons. Ten years later, Groupon has become a thing of the past, with a market cap of less than $1 billion.

Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized a more intimate, emotional, and confessional form of media. She did something different.