Showing results for "Mark Perry" in Marketing
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In Search of Good Medicine
- Hospital Marketing Strategies to Engage Healthcare Consumers
- By: Mark D. Shipley
- Narrated by: Yvonne Perry
- Length: 2 hrs and 19 mins
- Unabridged
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As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market.
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In Search of Good Medicine
- Hospital Marketing Strategies to Engage Healthcare Consumers
- Narrated by: Yvonne Perry
- Length: 2 hrs and 19 mins
- Release date: 31-10-2017
- Language: English
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Non-member price: $9.99
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