Showing results for title "Start With Why", by author "Simon Sinek" in All Categories

Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question: Why are some people and organisations more innovative, more influential, and more profitable than others? The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.

Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because in business it doesn't matter what you do, it matters why you do it. Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY. This book is for anyone who wants to inspire others, or to be inspired.