Sharing a Case Study Where Data-Driven Design Succeeded

How do you turn user insights into real results? In this episode of xploreUX Cast, host Obru-ke shares a hands-on case study from Airbnb—showing how smart, data-driven design can transform a business.

You’ll learn:

• How Airbnb identified their biggest friction point using real user data

• The simple design change that led to a surge in bookings

• How continuous optimisation (not one-off fixes) keeps a product relevant

• Why listening to user feedback is key to building trust and long-term growth

Whether you run a startup, lead a product team, or simply want to make better design decisions, this episode breaks down what “data-driven design” looks like in practice. Tune in for clear takeaways, no jargon, and inspiration you can apply to your own business or UX projects. Subscribe for more practical stories and insights every week on xploreUX Cast.

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The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - ⁠⁠⁠⁠⁠⁠https://amzn.eu/d/cfHFAwH⁠⁠⁠⁠⁠⁠

The UX Consultant Playbook 3: Mastering the Business of UX Consulting - ⁠⁠⁠⁠⁠⁠https://amzn.eu/d/dgsm5dC⁠⁠⁠⁠⁠⁠

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Disclaimer: This newsletter provides general information and commentary on UX and data trends. It is not intended as professional advice. The views and opinions expressed in this podcast are those of the host and guests and do not necessarily reflect the official policy or position of any other agency, organization, employer, or xploreUX's. Always consult with a qualified professional for guidance on specific UX situations.

In this episode, you’ll learn the real benefits of data-driven design and why it should matter to you. From eliminating guesswork and bias to saving time, reducing costs, and boosting conversion rates, you'll discover how using real user data can completely transform your approach to design.

Whether you're a UX designer, product manager, or business owner, data-driven decisions help create intuitive, user-centred experiences that truly work. You'll also learn how this approach fosters better team collaboration and encourages a culture of continuous improvement. Tune in to start designing smarter—with insights that actually make a difference.

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SME Hype - Your Front Door to Information for Small & Medium Scale Enterprises, where Information is everything.

UX BOOKS

The UX Consultant Playbook 1: Bridging User Insights with Business Goals - ⁠⁠⁠⁠⁠https://amzn.eu/d/5aP0gnz⁠⁠⁠⁠⁠

The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - ⁠⁠⁠⁠⁠https://amzn.eu/d/cfHFAwH⁠⁠⁠⁠⁠

The UX Consultant Playbook 3: Mastering the Business of UX Consulting - ⁠⁠⁠⁠⁠https://amzn.eu/d/dgsm5dC⁠⁠⁠⁠⁠

Tune in to refine your design process and prioritise userexperience!

Head over to “x” at xploreUXCast, tweetyour experiences with usability heuristics! We’d love to hear from you.

SUBSCRIBE TO OUR NEWSLETTER

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

G E T I N T O U C H

obruche@xploreux.com

On X @xploreuxcast

For more tips check out our website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, See how we create delightful product experience from our list of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Disclaimer: This newsletter provides general information and commentary on UX and data trends. It is not intended as professional advice. The views and opinions expressed in this podcast are those of the host and guests and do not necessarily reflect the official policy or position of any other agency, organization, employer, or xploreUX's. Always consult with a qualified professional for guidance on specific UX situations.

How Do You Gather User Behaviour Data? | xploreUX Cast

Welcome back to the xploreUX Cast! I’m Obruche, and in this episode, we’re diving into the essential question: How do you gather user behaviour data?

If you’re designing a product, running a business, or improving a digital experience, understanding how users interact with your platform is crucial. But without real data, you’re just guessing. That’s why we’re breaking down the best ways to collect user insights—whether through direct observation, analytics tools, or qualitative research.

We’ll explore usability testing, heatmaps, session recordings, and the ethical considerations of data collection. Plus, I’ll share how to combine different data sources for a complete picture of user behaviour.

Join me for a practical discussion that’ll help you make data-driven decisions with confidence. Subscribe now, and let’s decode user behaviour together!

UX BOOKS

The UX Consultant Playbook 1: Bridging User Insights with Business Goals - ⁠⁠⁠⁠https://amzn.eu/d/5aP0gnz⁠⁠⁠⁠

The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - ⁠⁠⁠⁠https://amzn.eu/d/cfHFAwH⁠⁠⁠⁠

The UX Consultant Playbook 3: Mastering the Business of UX Consulting - ⁠⁠⁠⁠https://amzn.eu/d/dgsm5dC⁠⁠⁠⁠

Tune in to refine your design process and prioritise userexperience!

Head over to “x” at xploreUXCast, tweetyour experiences with usability heuristics! We’d love to hear from you.

SUBSCRIBE TO OUR NEWSLETTER

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

G E T I N T O U C H

obruche@xploreux.com

On X @xploreuxcast

For more tips check out our website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, See how we create delightful product experience from our list of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Disclaimer: This newsletter provides general information and commentary on UX and data trends. It is not intended as professional advice. The views and opinions expressed in this podcast are those of the host and guests and do not necessarily reflect the official policy or position of any other agency, organization, employer, or xploreUX's. Always consult with a qualified professional for guidance on specific UX situations.