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touch point podcast

touch point podcast

By: touch point media
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 touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.touch point media © 2023. All rights reserved. Economics Hygiene & Healthy Living Marketing Marketing & Sales Politics & Government
Episodes
  • TP452 - “Do More With Less” is the Default

    TP452 - “Do More With Less” is the Default
    Sep 10 2025
    Health systems are facing a new reality: “do more with less” is no longer a slogan, it is the baseline. With shrinking margins, delayed capital investments, and workforce fatigue, marketing leaders are under pressure to deliver growth and digital progress with fewer resources. In this episode, hosts Chris Boyer and Reed Smith explore: Constraints as the new baseline: why financial pressure, staffing shortages, and stalled capital projects are redefining digital priorities. Resilience over perfection: how leaders can avoid paralysis by prioritizing impact over effort and sequencing initiatives more intentionally. The role of AI and efficiency: why digital and AI are high priorities but must be approached with caution, sequencing, and patient-first framing. Chris Pace, VP Healthcare Industry at SearchStax, shares lessons from his post “When Strategy Meets Reality”, his pivot from Banner Health to the tech sector, and why patient-centered leadership frameworks matter most when resources are tight. Mentions from the Show: 2025 US Health Care Executive Outlook — Deloitte 2025 Global Health Care Outlook Digital Transformation Investment Gaps — McKinsey Costs of Caring Report — AHA 2025 Workforce Scan — AHA GenAI in Healthcare Trends — McKinsey Chris Pace on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices
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    58 mins
  • TP451: How Marketing and IT Are Redefining Patient Engagement

    TP451: How Marketing and IT Are Redefining Patient Engagement
    Sep 3 2025
    Health systems have long promised to “break down silos,” but are marketing, IT, and clinical teams finally being forced to collaborate in meaningful ways? In this episode, hosts Chris Boyer and Reed Smith explore how consumer expectations, ROI pressures, and enabling platforms are reshaping what patient engagement really means: From Silos to Systems – Why joint governance across marketing, IT, and operations is no longer optional, and how access- and flow-aware campaigns help avoid wasted spend. Measuring What Really Matters – Why CTRs and impressions aren’t enough, and how marketers can prove ROI with metrics that tie directly to booked appointments, care-gap closure, and clinical outcomes. The Role of Emerging Tech – How AI, programmatic media, and CRM platforms are influencing engagement strategies—when they deliver value, and when hype gets in the way. They’re joined by Sam Seering and Josh Torano from Epic Systems, who share how Epic’s CRM and Campaigns tools are supporting closed-loop outreach, practical ROI measurement, and the real-world lessons health systems are learning as they navigate consumer expectations and new technologies. Mentions from the Show: Deloitte: 2025 global health care outlook Achieving Hospital-wide Patient Flow The role of personalization in the care journey: An example of patient engagement to reduce readmissions Becker’s Health systems’ ROI on generative AI To help improve the accuracy of generative AI, add speed bumps Epic Systems Implementation Guide for Linking Digital Marketing to Appointments Sam Seering on LinkedIn Josh Taranto on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 mins
  • TP450 - Marketing Technology Trends (Hype, Hope, and Hard Truths)

    TP450 - Marketing Technology Trends (Hype, Hope, and Hard Truths)
    Aug 27 2025
    Healthcare marketers are navigating a landscape where martech is both exploding in scale and under pressure to prove its value. In this episode, hosts Chris Boyer and Reed Smith explore the latest shifts shaping the future of healthcare marketing and technology: The rise of autonomous systems – moving from pilots to practical tools that reshape operations and engagement. Human–machine collaboration – how AI copilots, wearables, and adaptive systems are augmenting—not replacing—marketing teams. Scaling challenges – balancing infrastructure, talent, and regulatory realities in the age of compute-heavy GenAI workloads. Personalization as strategy – why advanced targeting and AI-driven tools remain a growth lever for healthcare organizations. Guest experts Kathy Divis and Mike Schneider from Greystone.net, share insights from their work with health systems across the country, and preview what’s ahead at the upcoming Healthcare Internet Conference (HCIC). Give it a listen and learn how marketing leaders can stay ahead of martech trends while preparing for the next wave of innovation. Mentions from the Show: https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-top-trends-in-tech https://www.deloittedigital.com/nl/en/insights/perspective/marketing-trends-2025.html https://thehill.com/policy/technology/5460663-generative-ai-zero-returns-businesses-mit-report/amp/ https://www.williamflaiz.com/blog/marketing-ops-vs-revops-vs-martech-what-s-the-difference Kathy Divis on LinkedIn Mike Schneider on LinkedIn Healthcare Interactive Conference Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 mins
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