The new rules for creating content that actually builds your personal brand. Content and Brand Expert Caleb Ralston and I discuess leveraging platforms like YouTube, Instagram, and LinkedIn + how to align your goals with your content, and hear why picking a primary platform is key to avoiding burnout. Caleb also shares his proven framework for a powerful personal brand; optimizing content for conversions, and the importance of building trust with your audience. Plus, we explore how to stand out in a saturated market with contrarian beliefs, innovative delivery, and unique "wrapping paper."

Caleb is the expert who’s helped build some of the most powerful personal brands like Gary Vaynerchuk (Gary Vee) and Alex Hormozi.

Drop a comment on what you want us to dive deeper on for our next episode - I am reading every single comment and want to help you crush it.

Want my best concepts on how to grow your personal brand + get more clients?

💡Join 25,000+ who get my weekly 'Forward Focus' Email → https://www.neelhome.com/

#neelhome #personalbrand #contentstrategy

CHAPTERS:

00:00 - Intro

01:17 - Desired Outcome Strategies

05:49 - Single vs Multi-Platform Focus

11:35 - Principles vs Tactics in Branding

13:09 - Views vs Revenue Explained

14:32 - Defining Your Brand Values

18:50 - Unique Brand Differentiators

23:23 - Creating Comfort for Your Audience

31:25 - Understanding View Quality

34:00 - Content for Awareness vs Audience Engagement

40:20 - Converting Viewers into Clients

43:40 - Effectiveness of Case Study Videos

45:25 - Strategic Placement of CTAs

49:52 - Crafting an Effective Lead Magnet

55:18 - Offering Value for Free

57:12 - Entering Brenden's World

59:05 - Questions for Caleb

1:00:16 - Common Personal Branding Mistakes

1:02:12 - Gary Vee's Audience-First Approach

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Connect with me:

Instagram: https://www.instagram.com/neelhome/

Twitter: https://twitter.com/neelhome

LinkedIn: www.linkedin.com/in/neelhome

Bestselling author, executive coach, & content creator Ryan Leak and I sat down to reveal the counterintuitive Instagram strategy that transformed his social media presence. After removing 60,000 fake followers, his next video exploded to 5 million views. He is blowing up on Instagram right now and using a consistent formula to get views and make an impact.

This clip is from my annual Forward Event - Live in Las Vegas, NV. It was part of a one hour+ session Ryan did with the audience that day.

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💡 Want my best concepts on how to grow your personal brand + get more clients?

Join 25,000+ who get my weekly 'Forward Focus' Email → https://www.neelhome.com/

🔥 KEY TAKEAWAYS:

✅ Why removing fake followers can boost your reach instantly

✅ The 2 types of content (most creators only know 1)

✅ How to post "duds" and still build a million-dollar brand

✅ Instagram's "clean" feature and algorithm secrets

✅ Why being authentic beats being perfect every time

✅ The observation vs expert content framework

✅ How to create content without "creating content"

📱 INSTAGRAM CONTENT STRATEGY BREAKDOWN:

Daily posting strategy for maximum engagement

How to identify viral content

Building trust vs building follower count

Turning business activities into content goldmines

The best time to post on Instragram

👨‍💼 ABOUT RYAN LEAK:

Multiple bestselling author, top executive coach, and one of the most sought-after speakers in the country. His latest book "How to Work With Complicated People" helps entrepreneurs navigate difficult relationships while scaling their business. Ryan posts amazing content every day on Instagram

🎯 FOR ENTREPRENEURS & CONTENT CREATORS:

Perfect for business owners looking to build authentic personal brands, increase client acquisition through social media, and create consistent content that actually converts.

#neelhomeshow

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CHAPTERS:

0:00 - Introduction: Meet Ryan Leak

2:30 - The Social Media Transformation Story

5:15 - Instagram's "Clean" Feature: 60K Followers Deleted

8:45 - The 5 Million View Breakthrough

12:20 - Why "Duds" Are Actually Essential

16:40 - The Mediocre Barbecue Sauce Viral Story

21:10 - Content Strategy: Be the Content, Don't Create It

25:30 - Observation vs Expert Content Framework

29:15 - Building Trust Over Talent

33:40 - The Fear-Solution Content Strategy

36:50 - "How to Work With Complicated People" Book Overview

39:20 - Final Thoughts & Key Takeaways

Connect with me:

Instagram: https://www.instagram.com/neelhome/

Twitter: https://twitter.com/neelhome

LinkedIn: www.linkedin.com/in/neelhome

Connect with Ryan :

Instagram: https://www.instagram.com/ryanleak/

Want the insider secrets to win at the highest level?

Join over 25K pros getting my weekly 'Forward Focus' email >>> Get Free Access

Learn how I transformed my business from six to seven figures with a simple, actionable content strategy. This video is a live masterclass I did for a private mastermind group. I share step-by-step insights into creating a valuable platform, building a real, engaged audience, and using personal branding to unlock exponential growth. I break down my specific strategy to turn content into a actual clients. Whether you’re looking to grow your Instagram followers, sharpen your marketing strategies, or master short-form content, this video is packed with digital marketing advice tailored to help transform your business.

Discover how focusing on raw, authentic content and connecting meaningfully with your audience can lead to incredible opportunities, higher income, and long-term success. I also reveal my proven system—content, connection, conversion—that has become a game-changer in my entrepreneurial journey. From leveraging small habits to creating high-impact results, this video is your blueprint for scalable business growth.

Want the insider secrets to win at the highest level?

Join over 25K pros getting my weekly 'Forward Focus' email >>> Get Free Access

Connect with Neel on IG : Neel's Instagram

#neelhome #personalbrand #contentstrategy

CHAPTERS:

00:00 - Intro

00:40 - Breaking Through Success Barriers

03:42 - Importance of Intentional Consistency

05:47 - Getting Paid for Free Work

09:19 - Algorithm Changes Affecting Creators

12:19 - Value of Personal Content in Branding

18:56 - The 5 F's of Personal Branding

22:50 - Meeting Your Business Partner

28:05 - Importance of Conversion in Business

37:21 - Content Editing Best Practices

41:09 - Focusing Your Content Strategy