In this episode of Masters of eCom, host Jean Lavigne sits down with Sue Henderson, founder of Suetables, a leading name in personalized jewelry. Sue shares her remarkable journey from crafting jewelry in her kitchen to managing multiple retail locations and a global online store. She discusses the unique challenges of the e-commerce landscape, the power of community-driven marketing, and the importance of authenticity in brand storytelling. Sue also emphasizes the significance of maintaining a strong connection with customers and adapting to market changes. Tune in to learn how Sue's dedication to quality and customer relationships has fueled Suetables' growth.

Suetables website: suetables.com

In this conversation, Brian Etcovitch, Senior Director of Digital and Social Marketing at Earth Rated, discusses his journey in the pet supply industry, the unique selling propositions of Earth Rated, and the strategies employed to grow the brand in a competitive market. He shares insights on transitioning from e-commerce to digital marketing, the importance of influencer marketing, and the challenges of direct-to-consumer sales.

Earth Rated website: https://www.earthrated.com