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Masters of eCom

Masters of eCom

By: Jean Lavigne
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About this listen

Masters of eCom features candid conversations with the founders and operators behind fast-growing e-commerce brands.

Each episode spotlights real operators who have moved beyond the early grind and are actively scaling—sharing what’s working (and what’s not) across paid media, growth strategy, team building, and profitability in today’s eCom landscape.

No theory. No beginner advice. Just honest discussions with people who are in the trenches building and growing online businesses.

If you’re running an e-commerce brand—or scaling one past the next plateau—this show offers a front-row seat to how top operators think, test, and make decisions.
Episodes
  • From Hobby to Business: The Suetables Journey with Sue Henderson

    From Hobby to Business: The Suetables Journey with Sue Henderson
    Feb 13 2026

    In this episode of Masters of eCom, host Jean Lavigne sits down with Sue Henderson, founder of Suetables, a leading name in personalized jewelry. Sue shares her remarkable journey from crafting jewelry in her kitchen to managing multiple retail locations and a global online store. She discusses the unique challenges of the e-commerce landscape, the power of community-driven marketing, and the importance of authenticity in brand storytelling. Sue also emphasizes the significance of maintaining a strong connection with customers and adapting to market changes. Tune in to learn how Sue's dedication to quality and customer relationships has fueled Suetables' growth.

    Suetables website: suetables.com
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    34 mins
  • Niche Dominance: Innovation & Sustainability with Brian Etcovitch

    Niche Dominance: Innovation & Sustainability with Brian Etcovitch
    Feb 6 2026

    In this conversation, Brian Etcovitch, Senior Director of Digital and Social Marketing at Earth Rated, discusses his journey in the pet supply industry, the unique selling propositions of Earth Rated, and the strategies employed to grow the brand in a competitive market. He shares insights on transitioning from e-commerce to digital marketing, the importance of influencer marketing, and the challenges of direct-to-consumer sales.

    Earth Rated website: https://www.earthrated.com
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    34 mins
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