Hi, Welcome back to In The LOOP Podcast! This week, we’re in the heart of Women’s Rodeo World Championship week, and while the best in the world battle it out in Fort Worth for a record-setting $802,000 payout, we’re taking a moment to celebrate a legend who has shaped the industry from the inside out.

I’m honored to sit down with my dear friend, Billie Bray—wife, mom, competitor, Chief Marketing Officer at Equibrand, and now, the 2025 Pam Minick Lifetime Achievement Award recipient. This award is more than a title; it’s a celebration of a lifetime of pushing the envelope for women in western sports—following in the footsteps of Pam Minick herself and joining the ranks of icons like Reba McEntire.

Billie shares the story behind the surprise announcement, her long-standing friendship with Pam, and the memories they share—like taking home the Team Roping title together at the 2007 Windy Ryon. But more than that, Billie reflects on her role in the creation of the Women’s Rodeo World Championship, the importance of offering levels for all women—from limited to challenger to pro—and how this platform is changing the game by providing life-changing opportunities for every stage of a cowgirl’s journey.

We also dig into what keeps her showing up for this industry year after year, how she’s navigated leadership in a male-dominated space, and her advice to women trying to juggle family, career, and rodeo dreams. Spoiler alert—there’s no perfect balance, but the kitchen table is a great place to start.

Billie reminds us that success doesn’t come without the hard lessons—and sometimes the biggest wins come when you keep showing up, even when it’s tough.

Congratulations again, Billie—you make all of us proud. Tune in now to hear her incredible story and join us in celebrating one of the greats.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

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In Episode 230 of In The LOOP, we sit down with 2024 National Finals Barrel Racing Aggregate Champion, Andrea Busby for one of the most honest and inspiring conversations we’ve had yet. From early rodeo days to finally crossing the Thomas & Mack threshold, Andrea brings us through every twist, turn, and tough lesson along the way.

We talk about what it truly took for her to make her first NFR — and why the timing couldn’t have been better. Andrea opens up about her journey through horse injuries, mental fatigue, and rebuilding her confidence mid-season. She shares the impact of mentors like Brittany Pozzi-Tonozzi and Sue Smith, and how their guidance helped her grow both as a horsewoman and as a competitor.

This episode digs into the gritty realities of rodeo life — from engine failures and barrier mistakes to the pressure of placing when every dollar counts. We reflect on her placing in 9 out of 10 NFR rounds, winning the average, and doing it all with grace, grit, and deep faith.

Andrea reminds us that success isn’t about a single run — it’s about the thousands of miles, hard days, and quiet victories that lead you there. Her story is powerful, relatable, and full of the kind of wisdom we all need to hear.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

In this episode of In The LOOP with Jordan Jo, we sit down with Criquett Chapman — a vice president by day and a fierce competitor by weekend. Criquett shares her incredible journey from a small-town team roper with no rodeo legacy to breaking barriers in the WRWC as a limited breakaway roper. We talk about balancing career and competition, growing up in sports, family roping adventures, and stepping outside your comfort zone. This one’s for every woman who juggles it all — and still shows up to win.

She’s a mom, a wife, a full-time VP at a college… and still finds time to throw her name in the hat at the Women’s Rodeo World Championships. Criquett isn’t just stepping into the arena—she’s stepping way outside her comfort zone to compete in three divisions this year: Pro Heading, Challenger Heeling, and for the first time ever, Limited Breakaway.

We dove into everything—how growing up in a non-rodeo family shaped her grit, the accident that changed her family’s season, and what it’s like to compete in the same division as her teenage daughter. Criquett opened up about balancing a demanding career while chasing big goals in the roping pen, and the courage it takes to go head-to-head with athletes half her age.

One of my favorite parts of our chat? Hearing her talk about stepping into breakaway after a lifetime of team roping, and why she’s doing it to support the growth of women’s rodeo—especially for the next generation. Criquett reminded me that you’re never too late, too busy, or too old to chase what lights your fire.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...