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In this episode of eCommerce Australia, host Ryan Martin welcomes back Brendan Gillen, a serial entrepreneur and the mastermind behind DOSED, a groundbreaking coffee concentrate brand.

Brendan shares the raw, unfiltered journey of building a new brand from scratch, after a failed coffee venture, and the invaluable lessons learned along the way.

🔥 Key Highlights:

• 🎙️ The Art of Reinvention: Why Brendan’s first coffee brand failed and how he turned that loss into a winning product idea.

• 💡 Building the Perfect eCommerce Business: Brendan’s blueprint for choosing the right product, mastering branding, and securing unbeatable supplier relationships.

• 📈 The Power of Content: How DOSED relies on relentless content creation and user-generated content (UGC) to drive brand awareness.

• 🌱 Zero to One: The tactical launch strategies Brendan used to get DOSED off the ground—from market research to first sales.

• 🚀 Marketing for the Long Game: Why Brendan focuses on brand awareness over immediate sales and how this is paying off.

• 📊 Tech Stack Secrets: The exact tools Brendan uses to run DOSED efficiently, including his must-have apps and software.

• 🎥 AI-Powered Ads: How Brendan uses AI-generated images and video ads to scale his marketing—cutting costs without sacrificing quality.

• 💡 eCommerce Growth Advice: Insights from Brendan’s work at the eCommerce Academy, where he coaches other entrepreneurs.

If you're an eCommerce founder looking to scale your brand with smart marketing and effective branding, this episode is packed with actionable insights you won’t want to miss.

👉 Want a free, no-obligation SEO audit for your eCommerce brand? Click here book your audit with Ryan Martin’s elite Melbourne-based SEO agency.

🔗 Follow Brendan Gillen on YouTube for more eCommerce tips and DOST’s journey: [insert YouTube link]

🔗 Try DOSED, the revolutionary coffee concentrate, at GetDose.co

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eCommerce Story to tell? Apply to be on the show here!

In this powerful episode, we sit down with Ben Chamberlain, Co-Founder of Authentified, to unpack the seismic shift happening in fashion: the rise of resale and reCommerce.

Ben shares how Authentified is bridging the gap between brands and secondhand marketplaces, making it seamless for fashion retailers to tap into the booming resale economy.

We go deep into why resale isn’t just a sustainability play - it’s a data goldmine, a loyalty builder, and a consumer expectation.

From the emotional side of letting go of garments to the business intelligence hidden in post-purchase behavior, Ben offers a front-row seat to the future of fashion, and the practical steps brands can take to get ahead of it.

🔗 Apply to be on the podcast:

🧢 Explore TWL

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In this episode of eCommerce Australia, we sit down with Andy Lee — co-founder of TWL (The WOD Life) — one of Australia’s most authentic eCommerce success stories.

What started with 50 jump ropes and a Shopify account has become a global fitness brand with a cult-like community.

Andy unpacks the role of content, community, and authenticity in building a standout brand in a noisy market.

He shares how TWL balances the grind of growth with staying real — and what founders need to know about content ROI, influencer marketing, and building for the long haul.

Key Moments & Takeaways:

• 🎯 From side hustle to global brand: How TWL went from Ben’s bedroom to 500K+ followers.

• 🧠 The mystery box strategy: Why surprise and scarcity still win.

• 💬 “We’re the coach, not the hero”: On creating customer-led branding.

• 📹 Content ROI: The truth about YouTube, social, and what actually converts.

• 🧍 Being human in an AI-driven world: The future of brand connection in 2025.

• 💡 What Andy would do differently: Tips for brands starting from scratch today.

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Iain Calvert from Boom Coaching joins us to share the raw, unfiltered lessons he's learned from working with over 100 eCommerce brands. From why conversion rates are dropping across the board to what founders really need to focus on in 2025, this episode is full of actionable insight.

Gross Margin Template Sheet:

https://docs.google.com/spreadsheets/d/1_tWYtAScWR9ECYATR8U0atlkfpYxgjGDHrllQYs51Kw/edit?gid=0#gid=0

We talk about:

• The hidden factors affecting CRO

• Rising Google Ads costs (and what to do about it)

• Why SEO is back in the spotlight

• What separates the winners from the strugglers in Aussie eCom

Perfect for founders, marketers, and anyone serious about growing an online brand in a tough market.

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He Couldn’t Find a Good 3PL — So Billy Parker Became One

What do you do when every 3PL you work with is a nightmare?

If you’re Billy Parker, you take matters into your own hands.

In this episode, Ryan talks to Billy about building an eCommerce brand selling hangover supplements to launching Parker Express, a 3PL born out of pure frustration.

Billy shares the behind-the-scenes chaos of eComm operations, why most 3PLs fail DTC brands, and how building the right logistics partner changed everything.

If you’re an eComm founder who’s tired of late deliveries, broken SLAs, or warehouses that just don’t get your business, this one’s for you.

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What does it take to scale a brand 8x in under three years?

In this episode, we sit down with Willy Huo—former Head of eCommerce at Shein, Cupshe, and The Dom—to unpack the strategies, mindset, and data-driven approach behind some of the fastest-growing eCommerce businesses in the world.

Willy shares how he:

• Revived Shein's struggling Australian arm into a high-growth profit machine

• Used data to unlock customer insights most brands miss

• Built scalable marketing funnels that actually convert

• Developed the one skill every founder and eComm team needs to survive 2025

Whether you're running a $1M brand or chasing your first sale, this episode is stacked with practical, actionable gold. If you’ve ever wondered how to compete with the giants, build a brand moat, and truly understand your customers—this one’s for you.

Connect With Willy (https://www.linkedin.com/in/willyhuo/)

Connect With Ryan (https://www.linkedin.com/in/ryan-digital-marketing/)

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Ryan Martin (Host) sits down in the South Melbourne studio with Niels Hoeben, the founder of Frankster.

Niels has an extensive background in eCommerce, having worked for Tommy Hilfiger, Calvin Klein and 2XU.

Niels moved to Melbourne to work for 2XU and setup a new life here in Australia, and has since founded the brand Frankster, the perfect everyday shorts!

He has some great tips for people looking to scale or start their eCommerce journey around sourcing materials and factories, cashflow and how to scale, whilst managing to keep his sanity!

Enjoyed the conversation, hope you enjoy listening!

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Make Them Talk Chat GPT Prompts - Teri Kearns

Social media is the ultimate battleground for eCommerce brands—but most businesses are doing it wrong.

In this episode, we sit down with social media expert and founder of Make Them Talk, Teri Kearns, to uncover the secrets to viral content, brand authenticity, and getting real engagement that actually leads to sales.

If you're tired of posting content that goes nowhere, struggling to stand out from competitors, or wondering how to build a brand people connect with, this is the episode for you.

We cover the biggest mistakes eCommerce businesses make on social, why personality is your secret weapon, and how to create content that actually works (without copying trends).

What You’ll Learn:

✅ The top three social media mistakes eCommerce brands keep making

✅ Why copying viral content won’t get you results—and what to do instead

✅ How to use social media as a brand-building and sales-driving machine

✅ The power of storytelling, humor, and controversy in content

✅ Teri’s best-performing social media campaigns (and how you can replicate them)

✅ How to break through the noise—even if you don’t want to be the face of your brand

We had a blast recording this episode, I hope you enjoy listening to it as well!