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SEO Isn’t Dead — But 90% of eCommerce Brands Will Get This Wrong in 2026

Google’s December Core Update didn’t kill SEO, but it exposed which eCommerce brands are doing it properly… and which ones are about to disappear from search.

In this episode of E-Commerce Australia, Ryan Martin sits down with Patrick, Head of SEO at Remarkable Digital, to break down what’s actually working in eCommerce SEO in 2026, and why most brands are unknowingly sabotaging their own growth.

If you’re relying on AI-generated content, outdated SEO tactics, or “best practice” advice from 2024, this episode will challenge everything you think you know.

• Why Google’s Core Updates are rewarding some eCommerce stores, and punishing others

• The truth about AI content, EEAT, and “AI slop” (and how to use AI without getting hit)

• Why ranking #1 doesn’t guarantee clicks anymore, and how to adapt

• The exact content mix eCommerce brands need (60% informational, 40% transactional)

• How to build topical authority to beat bigger brands with smaller budgets

• The perfect Shopify collection page structure for SEO + conversions

• Where most brands go wrong with internal linking (and how to fix it)

• How Google Gemini, AI Overviews, and the Universal Commerce Protocol will reshape eCommerce

• Why SEO is still the highest-trust, best-converting traffic channel in 2026

For a limited time, Remarkable Digital is offering 5 free premium SEO articles generated through their proprietary AI + human workflow, designed to meet Google’s EEAT standards and actually rank.

⚠️ Limited to the first 20 eCommerce businesses only.

If you’re an Australian eCommerce brand serious about scaling organic traffic, future-proofing your SEO, and staying ahead of Google’s next moves — this episode is mandatory listening.

Free SEO Audit Here

Ranged - Contact Them Here

Connect With Jess on LinkedIn

Ready to take your FMCG or eCommerce brand from DTC darling to retail powerhouse?

In this must-listen episode, Jessica Gordoun, Managing Director of Ranged, reveals the exact strategy her team uses to get challenger brands like Funday and Muscle Nation stocked in Coles, Woolworths, Chemist Warehouse, and Costco, and keep them there.

Whether you're bootstrapping an eCom brand or already hitting 7-figures online, this episode is your unfair advantage to land on the shelves of Australia’s biggest retailers.

• What retail buyers actually care about (hint: it’s not your Instagram following)
  

• Why most eCom brands fail in retail, and how to avoid it
  

• The one mistake that can kill your range review before it starts
  

• How brands like Funday hacked the Woolworths system in 3 months
  

• How to tailor pack size, price point & marketing for omnichannel success
  

• Why your eCommerce traction might be your greatest retail weapon
  

• The ideal timeline to go from launch to retail-ready
  

• When NOT to pursue national retail, and why
  

  Jessica Gordoun is the Managing Director of Ranged, a specialist retail partner helping social-led and eCom-native brands scale into Australia's biggest retail channels. With previous leadership roles at Coles Local and The Reject Shop, Jess has sat on both sides of the buyer/supplier table and knows exactly what it takes to win.

Free SEO + Merchant Centre Audit

Get Your Socials Sorted With Laura Here

Struggling to stay relevant on social while juggling paid ads and SEO?

In this must-listen episode, Ryan sits down with Laura De Ridder, founder of Sorted Digital Marketing, to unpack exactly what’s working (and what’s not) in organic social media for eCommerce in 2026.

Laura brings 8+ years of hands-on experience growing Australian eCommerce brands through smart, scalable social media strategies.

🔑 You’ll learn:

• Why organic social is your secret weapon in the age of AI and ad fatigue

• The new rules of Instagram, TikTok & Facebook for product-based businesses

• How to create content that builds trust, community, and conversions

• The ideal post cadence for eCommerce brands, and how to stay consistent

• What metrics actually matter in 2026 (hint: it's not just views)

• How to balance founder-led content, product showcases, and community-building posts

• What top-performing brands like All for Mimi and Fayt the Label are doing differently

💥 Whether you're running an online fashion boutique, a DTC skincare label, or scaling a homegrown product brand, this episode will help you sharpen your social media strategy, align it with your eCommerce SEO goals, and finally feel confident showing up online.

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  eCommerce marketing, organic social media strategy, Instagram for eCommerce, TikTok for brands, Australian eCommerce podcast, social media marketing 2026, eCommerce SEO, DTC social media tips, digital marketing for online stores, content strategy for eCommerce