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Trendii

Aaron Woolf - Linkedin

What if your products could appear next to premium content your ideal customers already engage with?

In this episode, Ryan sits down with Melbourne based founder Aaron Woolf, creator of Trendii, a product discovery and advertising platform that helps eCommerce brands connect with shoppers through lifestyle content, blogs, and even TV.

Instead of interrupting customers with ads, Trendii integrates directly into the content they’re already consuming, making it easier for people to discover, click, and shop products that match what they’re seeing.

Whether it's a celebrity wearing a certain outfit or a home styling article featuring a particular aesthetic, Trendii bridges the gap between inspiration and purchase.

• What Trendii actually is and how it functions as a discovery channel, not a search or intent-based tool.

• How Trendii partners with publishers (like Elle, Marie Claire, Nine and more) to embed shoppable links directly into content.

• Why fashion, homewares, and lifestyle brands are seeing strong results from this integrated approach.

• How Trendii uses AI to match retailer product feeds with relevant content in real time.

• Real world examples: From a small fashion brand getting featured next to a celebrity look, to Freedom using Trendii to align with The Block coverage.

• Why 85% of Trendii’s traffic is new customers, and what that means for growing DTC brands.

• eCommerce brand owners looking to diversify their marketing mix.

• Marketers who want to reach customers earlier in their buying journey.

• Retailers seeking alternatives to traditional paid ads that still drive qualified traffic.

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Free PR Audit From Caroline

What do Coldplay, sunscreen, and coconut yoghurt have in common?
They’ve all been at the centre of major PR disasters that eCommerce founders must learn from.

In this episode, Ryan Martin is joined by Caroline Voaden, founder of Story Copywriting & PR, a former crisis comms pro turned PR strategist helping Aussie brands get seen for the right reasons.

Whether you’re looking to land media coverage, launch a new product, or avoid your own public meltdown, this episode is packed with punchy insights and practical takeaways.

• 🔥 What REALLY happened behind the Ultraviolet SPF scandal (and why their bold PR play was a high-stakes gamble)

• 🧠 Why most eCom founders fail at PR (and how to fix it)

• ⏱️ The 48-hour crisis window, and why silence is brand suicide

• 🧲 How to pitch journalists so they actually say yes

• 💡 “Why You, Why Now?” the question every founder must answer before hitting send

• 🎯 Should you go big with a stunt, or go consistent with micro PR? Caroline’s rule of thumb.

Plus:

• ✅ Caroline’s proven PR framework for building trust, visibility & credibility

• 🛡️ How to use PR as “brand insurance” before things go wrong

• 📉 The mistake most brands make during a product recall (Cocobella, we’re looking at you)

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Andie Body Website Here

Connect With Tim on LinkedIn

Australian Startup Success Story:

Building a Million-Dollar Brand from Bar Sampling to Major Retail

What happens when three Australian entrepreneurs discover a Korean hangover remedy and transform it into a national retail phenomenon?

You get a masterclass in grassroots eCommerce marketing and retail strategy that every Australian business owner needs to hear.

Join eCommerce Australia host as we dive deep with Tim O'Sullivan, co-founder of the breakthrough Australian brand Bae Juice.

This isn't your typical startup story, it's a raw, practical guide to building retail relationships, scaling eCommerce operations, and launching multiple ventures in the competitive Australian market.

From guerrilla marketing in Melbourne nightlife districts to securing premium shelf space with Australia's biggest retailers, Tim reveals the exact strategies that turned a simple product discovery into a multi-million dollar eCommerce empire.

Plus, get exclusive insights into his latest venture, Andie Body, and how he's applying hard won lessons to scale even faster.

Perfect for: Australian eCommerce founders, retail entrepreneurs, startup enthusiasts, digital marketing professionals, and anyone looking to break into major Australian retail chains.

Retail & Distribution Strategy:

• Proven methods for approaching major Australian retailers (Coles, Woolworths, IGA)

• How to build lasting relationships with retail buyers and category managers

• The real timeline and investment required for retail rollouts in Australia

• Why product sampling beats digital advertising for certain categories

Growth Marketing & Brand Building:

• Guerrilla marketing tactics that work in Australian cities (Melbourne, Sydney, Brisbane)

• How COVID-19 created unexpected opportunities for beverage and wellness brands

• The power of brand touchpoints and consistent customer experience

• Converting bar and nightclub sampling into loyal eCommerce customers

Scaling Australian eCommerce:

• From direct-to-consumer to omnichannel retail strategy

• Managing inventory and supply chain for rapid Australian market expansion

• Building team culture and operational systems during hypergrowth

• Lessons learned from scaling one Australian brand to launching another

Entrepreneurship & Personal Development:

• Why continuous learning and networking are critical for Australian founders

• How to leverage industry connections in Australia's tight-knit business community

• Balancing multiple ventures while maintaining operational excellence

• Mental frameworks for making high stakes business decisions

• Bae Juice Official Website: https://drinkbaejuice.com.au/

• Andie Body: https://www.andiebody.com.au/

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