George Leighton I Head of Retail I Ozdare
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George Leighton I Head of Retail I Ozdare
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About this listen
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How do modern haircare brands go from salon-exclusive to household name?
This episode unpacks the seismic shift from B2B to DTC in the beauty space, and what that means for digital marketers, retailers, and brand leaders heading into peak sales season.
You’ll learn why omnichannel is no longer optional, how smarter attribution is driving better ROI, and what really moves the needle on Black Friday & Cyber Monday in a hyper-competitive market.
We also dive into the psychology of today’s beauty shopper: why awareness, education, and SEO-driven content are now mission-critical, not just "nice to have."
Whether you’re selling shampoo or scaling a skincare startup this one’s packed with insights you’ll actually use.
The shift to DTC is redefining how haircare brands go to market
Omnichannel is the backbone of modern beauty retail
SEO isn’t dead, it’s the power play for awareness and buyer trust
Attribution is messy, but ignoring it is worse
In-person events still work for beauty brands (and loyalty)
Black Friday & Cyber Monday remain the ultimate stress tests for your funnel
Choosing the right agency partners makes or breaks long-term success