Jay and Annie Adkins, known as the "coaching couple," shared how they turned their diverse backgrounds in music, education, and hospitality into a thriving real estate business. Starting with a house hack, they scaled their portfolio through creative financing, buying properties with little to no money down. Their advice to new investors: take action, stay flexible, and don’t be afraid to invest outside your comfort zone.

Their coaching focuses on personalized strategies—reverse-engineering client goals into actionable real estate plans. They use AI tools for budgeting, marketing, and property analysis, helping students across the U.S. succeed. One standout deal saw them double a property's value in four months while tripling rental income through smart rehabbing and Airbnb. Their core belief: with strategy and the right guidance, anyone can build lasting wealth through real estate.

Takeaways

• Their journey began with one rental and scaled to 24 properties in a year using creative deals.

• Owner-financing, HELOCs, and hard money lenders allowed them to scale without personal capital.

• From budgeting to marketing, AI helps speed up workflows and scale operations efficiently.

• Personalized goal-setting + action plans = tangible results for students.

• Long-term success stems from strategic learning and the right network.

Soundbites

Massive action beats paralysis every time.

• We doubled our property value in 4 months—without using our own money.

• AI is like another executive on your team.

• Real estate success is about vision, not just strategy.

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