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Youth Power in Action: Lauren Kay-Lambert on Mobilizing the Next Generation

Youth Power in Action: Lauren Kay-Lambert on Mobilizing the Next Generation

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Coming to you live from Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Lauren Kay-Lambert, Co-Managing Director at Shape History—the agency rewriting the rules of engagement when it comes to young people and politics. Lauren unpacks what most brands get wrong about Gen Z …

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