This episode of Marketing Team of One takes a closer look at one of the most overlooked marketing bottlenecks: assets. Eric and Mike explore the ripple effect that disorganized files, missing templates, and chaotic content libraries can have on your day-to-day work—especially in small teams or volunteer-run groups. Along the way, they unpack what makes an “essential” asset, share ways to build a more useful toolkit, and swap war stories from the frontlines of marketing mayhem. It’s part practical advice, part relatable vent session, and entirely focused on making your job a little more efficient.

Links Mentioned in the show:

Air Asset Management : https://air.inc/

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00:54 Discussing Marketing Assets

01:22 Challenges with Volunteer Organizations

04:32 Essentials for Marketing

08:51 The Importance of Being Prepared

14:00 Analogy: Marketing Assets and Sprinkler Repairs

16:05 The Power of Templates in Marketing

17:14 Essential Marketing Tools and Assets

19:17 Organizing and Accessing Marketing Assets

22:03 Digital Storage Solutions for Marketing

23:31 Best Practices for File Management

28:02 Ensuring Asset Accessibility and Efficiency

33:13 Final Thoughts and Conclusion