"Your brand is how your company makes people feel" and other musings with Diana Klochkova, CMO of Privateer
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"Your brand is how your company makes people feel" and other musings with Diana Klochkova, CMO of Privateer
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About this listen
From her "humble" beginnings running social media for big brands like Levis in the pre-social-investment days, Diana Klochkova has watched the landscape of brand and marketing evolve. Now the CMO for one of ex-Apple founder Steve Wozniak's ventures, Diana discusses the importance of brand, how to frame marketing and brand investment within the big picture of your business, brand interactions, and when start-ups should REALLY hire a CMO. I hope you enjoy the episode.
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