Listen in to this one, where our guest used our host as an example and DEMOLISHES how he uses his story and marketing to build a business 😅

Most founders focus obsessively on perfecting their product, but the most successful ones understand something different: their personal story is their greatest competitive advantage. Yet many struggle to authentically share their journey without feeling like they're bragging or being inauthentic. So how do you transform your founder story into content that genuinely connects and converts?

👉 Find the full playlist of episodes HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/playlist?list=PLO6l9CNQoSFdYrSofAAHBcTdsnpYk8iYg

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Ken Ekow is the founder of Scale Story, an agency specializing in video-first personal branding that partners with scaling founders to transform their traction into content capital—helping them go from unseen to unforgettable. Originally starting Scale Story in 2015 to help businesses grow through video content, Ken pivoted after realizing founder stories resonate more powerfully than product videos alone. Scale Story focuses on creating authentic founder narratives that drive mission and impact, primarily working with founders who have raised at least a million pounds, providing personal brand coaching, video content strategies, and executive mindset coaching.

Today, expect to learn:

• Why founder stories consistently outperform product-focused marketing.
• How authenticity and vulnerability create deeper audience connections than polished corporate content.
• What the hero's journey framework teaches us about compelling storytelling in business.
• Why starting with your "why" and ideal client profile is crucial before creating any content, but even if this is cliché, you might be doing it wrong...
• How to balance confidence with humility when sharing your founder journey.
• What mindset shifts are necessary to go from product-centric to story-centric marketing.
• Why video content outperforms other formats by 3-5x on social media.
• How to iterate your messaging based on audience feedback before scaling content creation.
• Why treating personal branding as both strategy and mindset work creates lasting market differentiation.

Community Notes:

Personal branding has become essential for modern founders, with video-first content strategies showing significantly higher engagement rates than traditional marketing approaches. The hero's journey storytelling framework, which involves conflict, transformation, and insight, helps audiences emotionally connect with founder narratives, creating trust and thought leadership that converts into business growth over time.

W H A T T O D O N E X T :

GUEST LINKS ~WEBSITE: https://www.scale-story.comLINKEDIN: https://www.linkedin.com/in/helloekow/

HOST LINKS ~WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SUBSTACK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠SOCIALS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com/links

SHOW LINKS ~WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com/lost-and-searching⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@lostandsearchingpodcastALL EPISODES (Spotify): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/show/lostandsearchingALL EPISODES (Apple): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/lost-and-searching/id1771369908⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠