Description:
You've got a polished feed, a dedicated social media manager, and a content calendar firing on all cylinders — so why aren't you seeing results?

In this episode, we're pulling back the curtain on a hard truth: your content calendar isn't broken... but your strategy might be. If you're tired of content that looks great but doesn't drive action, this is the reset you didn't know you needed.

Here's what you'll walk away with:

• The real reason social media managers can't "fix" your strategy
• Three questions your SMM should be able to answer (and why it's your job to help them get there)
• A better way to bridge business goals and social execution — without micromanaging

This one's short, sharp, and designed to change how you lead your marketing team from the top.

Hit play — your audience is waiting.

Mentioned in This Episode:

📲 Connect with Eleisha on Instagram: @eleishaeverett

📲 Connect with Eleisha on LinkedIn: Eleisha Everett

💌 Join The Catalyst Collective Newsletter
Get insights, strategies, and behind-the-scenes thoughts from Eleisha to grow your online presence like a true industry leader. And I will also let you know when a new episode has dropped! Let's Connect

Description:
If content creation feels overwhelming or inconsistent, this episode is your reset button. You'll learn the exact framework I use (and teach) to help founders and CEOs create strategic, high-converting content — without burning out or guessing what to post.

This solo episode is short, clear, and powerful — a step-by-step walkthrough of the Catalyst CC Lanes:

• The 4 content lanes that drive authority, trust, and engagement

• How each lane connects with your audience differently

• Why this framework simplifies your content strategy (and saves you hours every month)

Plus, I've got a free resource that does the heavy lifting for you: 100 strategic content hooks, already organized by CC Lane, so you can plug and post.

Hit play — your audience is waiting.

Mentioned in This Episode:
100 Strategic Growth Hooks resource

📲 Connect with Eleisha on Instagram: @eleishaeverett

📲 Connect with Eleisha on LinkedIn: Eleisha Everett

💌 Join The Catalyst Collective Newsletter

Get insights, strategies, and behind-the-scenes thoughts from Eleisha to grow your online presence like a true industry leader. Ready to turn ideas into action? SUBSCRIBE

🤭 Action Items that would be so helpful

1. Share this episode with a friend
2. Rate and follow the show
3. Connect with me on socials to keep the conversation going

Ever feel like you're constantly scrambling for what to post — stuck on the content hamster wheel, unsure what's actually moving the needle?

This episode is your way out.

We're talking about the one shift that changed everything for me and the founders I support: anchor content. It's not just a content strategy — it's a mindset shift, a system, and honestly… a form of self-care for your creative brain.

Inside this episode, you'll learn:

• What anchor content actually is (and what it's not)

• How to syndicate one piece of content into 10+ without burning out

• Industry-specific examples to help you map this to your business

• Why giving value for free builds more trust (and more sales)

If you're feeling overwhelmed, disconnected, or just tired of posting for the sake of it — this is your sign to root down and get strategic.

Hit play — your audience is waiting.

Mentioned in This Episode:

Take the quiz HERE

Grab the BONUS once you finish the quiz!

📲 Connect with Eleisha on Instagram: @eleishaeverett

📲 Connect with Eleisha on LinkedIn: Eleisha Everett

💌 Join The Catalyst Collective Newsletter

Get insights, strategies, and behind-the-scenes thoughts from Eleisha to grow your online presence like a true industry leader. Ready to turn ideas into action? SUBSCRIBE

🤭 Action Items that would be so helpful

1. Share this episode with a friend
2. Rate and follow the show
3. Connect with me on socials to keep the conversation going