“You Didn’t Do the Research” by Lagoon of Randomness™ is a pop rock alternative anthem driven by electric guitars, raw male vocals, and layered harmonies over a steady, punchy beat. Both witty and cautionary, it calls out brands that skip the basics—market research, segmentation, and strategy—only to watch their plans fall flat. With its mix of energy and honesty, the track is a wake-up call: know your audience before you play the game.

🎸 TITLE: “You Didn’t Do the Research” A Lagoon of Randomness™ / CTRL+R Studio™ anthem

[VERSE 1] You launched a product no one asked you for Spent big on ads, but they closed no doors Your “ideal customer” was just a guess Now your strategy’s a giant mess

You picked a market you don’t even know Talking Gen Z but your copy’s old Selling champagne to a lemonade crowd And you wonder why they don’t stick around

[CHORUS] 🎶 You didn’t do the research, now you pay the price Shot in the dark don’t hit precise Know your segment, find your tribe That’s how your message comes alive

Research first, then strategy Understand before you spend the fee Be. Create. Live. the smarter way Or watch your brand just fade away 🎶

[VERSE 2] You skipped the surveys, ignored the polls Your service solves problems nobody holds You built a castle on shifting sand Now you’re screaming offers nobody planned

No personas, no data to trust Decisions made on “vibes” and “musts” Target’s unclear, your funnel leaks ’Cause guessing games don’t drive the peaks

[CHORUS] 🎶 You didn’t do the research, now you pay the price Shot in the dark don’t hit precise Know your segment, find your tribe That’s how your message comes alive

Research first, then strategy Understand before you spend the fee Be. Create. Live. the smarter way Or watch your brand just fade away 🎶

[BRIDGE – SPOKEN / LOFI BREAKDOWN] “Who’s your audience? What do they need? What do they value? What do they read? If you can’t answer, don’t launch yet. Insight is power—you don’t forget.”

[FINAL CHORUS – BIG & BRIGHT] 🎶 Do the research, take the time Build the story, make it align Know your people, tailor the play That’s how your brand survives the day

Research first, then strategy Truth beats guessing, guaranteed Be. Create. Live. with clarity strong That’s how your brand belongs 🎶

[OUTRO – FADE] (whisper) “Guesswork isn’t strategy.”