In this powerful episode, we trace the extraordinary rise of World Vitiligo Day (WVD)—from scattered local efforts to a globally recognized health campaign that’s transforming lives.

We begin by going beyond the surface, uncovering the true nature of vitiligo as a serious autoimmune disease with deep psychological and social consequences, especially in underserved regions of Asia and Africa. Through personal stories and expert insights, we explore how early advocates in India, the US, and Nigeria planted the first seeds of change—culminating in a grassroots campaign that caught fire across the globe.

From the emotional spark of the first Purple Fun Day in Lagos to the official launch of World Vitiligo Day in Rome, we follow the movement’s expanding impact through advocacy, research collaborations, and a bold petition to the United Nations. Along the way, we highlight major turning points: the mobilization of Michael Jackson fans, global HQs shifting from country to country, and the transformation of public and scientific interest.

By the episode’s end, we celebrate a major victory: the FDA and EMA approvals of the first-ever topical treatment for vitiligo, a milestone that seemed impossible just a decade earlier.

This episode is supported by Incyte, the biopharmaceutical company behind Opzelura®, the only FDA-approved treatment for vitiligo to date—a major step forward in addressing this long-overlooked condition.

“From Shadows to Spotlight” is a tribute to the patients, advocates, and visionaries who dared to believe in a better future—and made it happen.