Welcome to season 2 of the WonderWorkers Podcast!

This season, we invite fashion changemakers. Fashion is an industry that has been close to my heart for a very very long time. I’ve grown up dreaming to work in the fashion industry and I did so for years. This is an incredible industry full of passionate, creative, and forward-thinking leaders and people.

In the last few years, the fashion industry has been tremendously transformed and it keeps evolving thanks to change makers and leaders who are driven by one mission: creating a world where the fashion industry has a positive impact on people and the planet. There is still a long way to go but through this season you’ll get so much insight on what these amazing leaders are doing behind the scene to change the world of fashion for good.

In this first episode, I am with Rebecca Morter, the Founder, and CEO of disruptive omnichannel retail start-up Lone Design Club. Launched in 2018, LDC offers customers a shopping experience like no other; and for brands, a trusted direct route to market, both online and offline.

Rebecca set out to create a platform that disrupted the traditional wholesale model, supporting independent and sustainable brands to connect directly to consumers. LDC is a digital platform seriously powered by physical retail - their “pop-up stores on steroids” are multi-brand, data-driven, and curated to allow consumers to meet the designers behind the brand, hear their unique stories and connect to form a long-lasting relationship.

Named as one of Forbes 30 Under 30, and Drapers 30 under 30, featured in numerous high-profile media outlets such as The Times, WWD, Stylist, and BBC, and most recently being named as the winner of the Fashion Districts: Retail Futures 2020, Rebecca is an ethics and sustainability speaker within the industry.

In this episode, we talk about:

👉 Her experience working in the fashion industry: designing and loaning garments for Lady Gaga and Charlie XX

👉 Living at the edge, between terror and euphoria

👉 The number one of addiction of entrepreneurs

👉 How the LDC started

👉 What happens behind the curtain of building a brand?

👉 How do we “walk the talk” as a leader with strong sustainability values

👉 The startup culture in fashion

👉 The number one superpower you need as an entrepreneur

To learn more about behind the scene of the podcast:

https://www.instagram.com/wearewonderworkers

To find out more about Rebecca Morter:

https://www.linkedin.com/in/rebecca-morter-8396a01a/

https://lonedesignclub.com/

To follow the Culture Cabinet and learn more about start-up corporate culture:

https://www.linkedin.com/company/the-culture-cabinet

https://www.instagram.com/theculturecabinet/

To follow my journey as a French Female Founder in London:

https://www.linkedin.com/in/laurawarnod/

https://www.instagram.com/laura_warnod/

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