Sam is joined by Clare Hughes whose career journey went from London’s high street agencies to founding her own business with eXp. She shares how the landscape in East London has changed since the 2012 Olympic regeneration.

Clare is the co-founder (with Liana Loporto-Browne) of Women in Estate Agency, which aims to create a safe space for sharing challenges unique to women in the industry. Clare and Sam discuss the impact of leadership programs, the value of mentorship, and strategies for long-term relationship marketing.

Other topics include gender dynamics in recruitment, unconscious bias in job specs, and what agency owners can do to promote equality in their teams.

Here’s how we can help you to IGNITE your agency:

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For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

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If you missed it, you can watch Liam’s viral video on…

TikTok: https://vm.tiktok.com/ZNdjjNGGL/

Instagram: https://www.instagram.com/reel/DI9aS-sNRM9/?igsh=MTJiem9xdmxoZjhsZg==

Some key takeaways:

➡️ Leveraging local networks and referrals can underpin agency growth.
➡️ Building a personal brand often means overcoming self-doubt and prioritising authenticity.
➡️ Addressing equality and bias in recruitment is essential for future-ready estate agencies.

Some notable moments:

✅ “Have you, have you read the let them theory?... You can't change what somebody's thinking about you... You can only change yourself.”
✅ “It's me that gets me through the door. EXP is a platform to run the business how I want to.”
✅ “If women don't meet at least seven out of ten (criteria), they won't apply. Whereas men, it's about three and they'll apply.”

Women in Estate Agency: https://womeninestateagency.co.uk/

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

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