In this episode of Wise Wednesday, host Jake Britton sits down with Jeff Dutton, a copywriter and brand strategist, to explore the power of words in branding and storytelling. They discuss Jeff's journey from aspiring lawyer to successful entrepreneur, the importance of authenticity in brand voice, and the challenges of maintaining consistency in messaging. Jeff shares insights on overcoming doubt and fear in pursuing one's passion, and the mission behind his publishing company, Big Water Press, which aims to help individuals share their unique stories with the world.

01:53
The Journey of Words and Branding

04:33
Entrepreneurial Drive and Creative Evolution

07:37
Defining Brand Voice and Identity

10:44
Authenticity in Storytelling

11:38
Uncovering Your Brand Voice

13:29
Consistency in Brand Messaging

15:50
Real-World Applications of Brand Identity

19:01
Overcoming Doubt and Fear

22:20
The Passion Behind Big Water Press

24:43
Core Truths and Final Thoughts

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