Winning Q4 on Social with Gellena
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Winning Q4 on Social with Gellena
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About this listen
In this conversation, social media expert Gellena shares insights on how brands can effectively navigate the busy holiday season in Q4. She discusses the importance of e-commerce trends, the role of influencers, data-driven strategies, and the critical aspect of brand safety in advertising. With the rise of social commerce and changing consumer behaviors, brands must adapt their strategies to resonate with audiences and ensure a cohesive media mix across platforms.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.