Why the Next Competitive Advantage Isn’t Product or Price—It’s Storytelling at Scale
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Why the Next Competitive Advantage Isn’t Product or Price—It’s Storytelling at Scale
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About this listen
In today’s crowded marketplace, your product isn’t your edge—your story is. Welcome to the era of Narrative Capital, where businesses win not by shouting louder, but by saying something worth remembering.
🔥 People buy belief before they buy products 🎯 Your narrative powers PR, sales, hiring & loyalty 🧠 Great stories scale faster than ad budgets ever can 🤖 AI can boost distribution—but you must own the message
The next big competitive advantage? A story that moves markets.
👉 Start building your narrative at mediacoverage.ai
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.