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Why the LCMS Fails at Evangelism

Why the LCMS Fails at Evangelism

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Whether you're a traditionalist, a missional reformer, or somewhere in between, this episode will challenge your assumptions and stir your heart for unity, clarity, and bold gospel witness.

Rod Zwonitzer—a second-career pastor with a background in corporate marketing—joins Lead Time to drop some hard truth: the LCMS is great at feeding the sheep but terrible at fishing for the lost. In this rich, candid conversation, Rod explores the tension between doctrinal purity and outreach, confessional liturgy and contemporary music, and why the term “church growth” sends some Lutherans into panic mode.

From defending contemporary worship (with his Stratocaster in hand) to later questioning whether pop culture fits in the sanctuary, Rod shares his journey through marketing, ministry, and the Book of Proverbs—all while urging the church to stop fighting and start fishing.

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