Why You Should Care is back ! We are back with all new episodes. This episode is with my friend  Evelyn Perez Verdia founder of "We Are Mas".  We talk about what campaigns get wrong about Hispanic voters, misinformation, and how to speak to immigrant communities. 
Evelyn has advised several gubernatorial campaigns, several elections supervisors, and worked with non-profit and civic institutions. In 2020, Pérez-Verdía worked on the presidential campaigns including Pete Buttigieg and Joe Biden in messaging/engagement advisory with Hispanics and other exile communities. One of the examples of Evelyn’s vision for activating communities was her donation of the logos of the Con Biden groups to the Joe Biden campaign in 2020.  She often contributes to CNN en Español, Univision, and Telemundo.  Evelyn has been quoted  in the Associated Press, EFE, NBC, The New York Times, The Washington Post, The Miami Herald, Newsweek, and gives commentary to various reputable international media organizations with her analysis. She is frequently requested to train groups or invited to be a public speaker at conferences. You can find out more about her work here www.wearemasfl.com/

**Had some sound quality issues on my end due to wifi but the convo was important and didn't want to scrap it.