Why people scrolled past Paul ( 76% of coaches get this wrong)

Audopia x Coachtrap | Rooted in Resilience w/ Paul Elias

In this raw and real episode of Audopia x Coachtrap, we’re joined by Paul Elias, a former military man turned performance coach, to unpack his journey from the battlefield to the coaching space — and why his course, Rooted and Resilient, isn’t just another “feel good” framework. It’s built for people who want real personal growth, resilience, and authenticity in the face of life’s chaos.

Hosted by Greg Styan and Dan Williams from Coachtrap, this conversation gets straight to the point. No fluff. No salesy nonsense. Just honest talk about leadership, mental health, coaching, and the uncomfortable but powerful truth that growth starts where comfort ends.

Paul shares how understanding your own story can help you lead others, why being vulnerable builds real community, and how to stop sounding like a coachy robot and start connecting like a human.

We also help Paul refine the marketing for his course — so if you're a coach who hates marketing but knows you have something powerful to offer, you'll want to take notes.

👉 Don’t fall into the coach trap — www.coachtrap.co.uk
👉 Learn more about Rooted and Resilient — www.audopia.co.uk

Timestamps / Chapters:
00:00 – Intro to Paul Elias
01:56 – What is Rooted and Resilient?
05:00 – Who’s this for?
05:26 – Why selling coaching is awkward
09:07 – Building an authentic community
10:42 – How stories create connection
13:14 – Trauma, growth, and being real
20:04 – The Rabbi Akiva Story
23:43 – Authentic marketing that works
27:23 – Sitting with discomfort = growth

🔥 Sound Bites:
"We’re all like a tree."
"Authenticity is everything."
"I want to create a really safe space."

#coaching #resilience #authenticity #personaldevelopment #leadership #mentalhealth #coachtrap #paulelias #audopia #growthmindset #selfdiscovery #traumarecovery #communitybuilding #rootedandresilient