Why everyone should be a “Chief Value Officer” with Jennifer Anaya, SVP of Global Marketing, Ingram Micro
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Why everyone should be a “Chief Value Officer” with Jennifer Anaya, SVP of Global Marketing, Ingram Micro
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About this listen
In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Jennifer Anaya, SVP of Global Marketing at Ingram Micro. Jennifer shares why she believes great CX begins with great employee experience (EX), how leaders can encourage their teams to stay motivated, and why taking a holistic approach to CX is so important to a growth strategy.
Join us as we discuss:
- Key element of great employee experience (EX)
- Strategies for igniting passion among teams and educating employees
- How the role of the CMO has evolved in recent years
- Why everyone on the team should consider themselves a “Chief Value Officer”
- Using agile processes to progress towards a greater overall vision
Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.
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This episode of CX Confessions was produced by Quill.