Why data relevance is the key to customer experience with Richard George, Global Head of Integrated Marketing at London Stock Exchange Group (LSEG)
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Why data relevance is the key to customer experience with Richard George, Global Head of Integrated Marketing at London Stock Exchange Group (LSEG)
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About this listen
In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Richard George, the Global Head of Integrated Marketing at London Stock Exchange Group (LSEG). Richard shares some of the key lessons he’s learned throughout his career, including how creativity can enable agility, the importance of aesthetics while considering the human element of digital interaction, and the value of understanding data relevance to create impactful and timely customer experiences. Join us as we discuss:
- Creative go-to-market strategies and solutions
- Getting buy-in from stakeholders by going beyond slide presentations
- The importance of agility and inclusivity in a team setting
- Leveraging data to unlock customer relevance
- How to integrate your tech stack effectively
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