This week's episode discusses the necessity of having a dedicated website for your podcast. Inspired by a recent PodMatch survey, I highlight the alarming rate of broken links and the importance of a central hub for podcasts.

I also cover the benefits of owning a podcast website, including email collection, SEO optimization, and brand uniformity. Additionally, I give a brief review of different platforms for creating podcast websites, weighing their pros and cons, and providing actionable steps for improving your podcast's online presence.

Key Takeaways

• If your podcast links are broken, it negatively impacts audience reach.
• A dedicated website is essential for every podcast.
• Your podcast website serves as a central hub for your audience.
• Email collection is critical to build connection with your audience.
• SEO optimization can enhance podcast discoverability.
• A uniform brand image is vital for attracting sponsors.
• PodPage offers a user-friendly platform for podcasters.
• Host-provided sites are limited but useful for beginners.
• Regularly audit your links to avoid dead ends.
• A branded website fosters trust and audience loyalty.

Tools Mentioned

• PodMatch survey
• WordPress (self-hosted and free)
• Podpage
• Buzzsprout
• Captivate FM
• Namecheap
• GoDaddy
• SiteGround
• ConvertKit
• WooCommerce
• Microsoft Clarity

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Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.