“I’m just a bookkeeper.” It sounds harmless, but that one little word — just — can shape your entire business identity.

In this episode, I dig into how your self-image affects everything: your prices, your boundaries, your time freedom, and the calibre of clients you attract. We’ll look at how quietly self-worth shows up in business — and how it holds you back without you even realising.

I also share a powerful scene from The Perks of Being a Wallflower that shifted my thinking about worth, and how we accept in business what we think we deserve — not what we actually want.

This is a wake-up call to raise your standard, rewrite what’s possible, and stop playing small in a role that’s anything but “just.”

Mentioned in this episode:

• The Perks of Being a Wallflower: “We accept the love we think we deserve.”
• Common patterns from bookkeepers and small business owners
• How beliefs about worth show up in business, health, love, and time
• Practical reflection prompts and a journalling exercise to raise your standards

📝 Reflection Exercise: “What Have I Been Settling For?”

A guided journalling prompt to shift identity, pricing, and boundaries. Includes four steps:

1. Name it — Where have I been settling or shrinking?
2. Trace it back — Where did I learn that?
3. Reclaim the standard — What do I really want?
4. Embody it — What’s one small action I can take this week to raise my standard?

💭 Bonus prompt: What would change in my business if I stopped calling myself "just"?

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