Why TikTok is BAD for the creator economy (Sam Barcroft)
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Why TikTok is BAD for the creator economy (Sam Barcroft)
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About this listen
It is the most desired profession for young people today but only 4% of influencers earn more than $100k a year... that means a lot of frustrated wannabes in an era when it is becoming ever more difficult to gain a following. Creator burnout is real and platforms are proliferating. This week Eliza sits down with the founder of Barcroft Media, Sam Barcroft, to discuss the future of the creator economy; Is TikTok bad for creators? Why niche is the way forward, why the metaverse is meh... and why Sam is in favour of a state regulated internet. This is essential listening for creators, for parents with Gen Z kids and basically any one who is interested in the future of the internet. You can follow Sam here and follow his Creatorville blog here.
Do follow me, Dr. Eliza Filby, on LinkedIn, Twitter, YouTube, Instagram and sign up to my weekly substack.
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