Why They Come, And Why They Stay
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Why They Come, And Why They Stay
-
Narrated by:
-
By:
About this listen
Dan Sullivan and Steve Krein delve into the power of the “When Are You Great?” tool, discussing how it serves as a crucial planning aid and a potent marketing resource. Using real-world examples, they explore the implications for crafting compelling offers, narrating impactful stories, and leveraging a marketer’s secret weapon.
Show Notes:
- To figure out what gets talked about, you have to combine everything you’re telling with everything you’re being told.
- You share when you’re good because you have competition. Others share when you’re great because they don’t think you have any competition.
- Saying when you’re good is trying to make a convincing argument. Being told when you’re great is your compelling offer.
- How you're making people feel transcends what you do for them.
- Your messaging should include both what you do and what happens when someone participates.
- Measuring impact is hard in the short term, but unavoidable in the long term.
Resources:
The Four Freedoms
The Self-Managing Company by Dan Sullivan
The Strategic Coach Entrepreneurial Time System®
The End of the World ;is Just the Beginning by Peter Zeihan
What listeners say about Why They Come, And Why They Stay
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.