After being off the sourcing radar for almost a decade, suddenly everyone is starting to talk about Pakistan.

The combination of brands looking to diversify sourcing - and the benefits of having a the entire supply chain from fiber to finished garment in country - is putting a shine on Pakistan and boosting it up the sourcing tier list.

But Pakistan is more than simply another one of the countries where brands used to source until other places became more attractive.

To learn more about the massive opportunities in Pakistan, I reached out to my good friend Will Bettendorf, Director South Asia and Supply Chain Marketing, at Cotton Council International. If anyone knows the real opportunities in a country it’s Will.

He’s spent over two decades working hands on with most of Asia biggest mills and manufacturers . So he not only knows Pakistan, he’s able to accurately compare and contrast the county with all of the other key sourcing nations.

Recently I had the opportunity to join him and his team at a CCI event in Pakistan where I was able to meet some of the industry’s leading manufacturers and buying offices learn about the strategic advantages the country offers - especially as we face a more complex sourcing environment.

In this podcast Will shares his views on why Pakistan is poised to be the go-to place for sustainable apparel sourcing.


USEFUL LINKS:

Learn more about the US Cotton Trust Protocol: https://trustuscotton.org/

Learn more about US Cotton: https://cottonusa.org

Connect with Will Bettendorf on LinkedIn: https://www.linkedin.com/in/will-bettendorf-61455a5/

Visit A Seat at The Table's website at https://seat.fm