Why Most People Won’t Pay More to Go Green (and How We Fix It) with Johnny Kahlbetzer
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Why Most People Won’t Pay More to Go Green (and How We Fix It) with Johnny Kahlbetzer
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About this listen
What if sustainability didn’t have to cost more? 🌍 Our guest in our final episode of the season is Johnny Kahlbetzer, CEO of Twynam Group who dives into why most consumers can’t afford green premiums and how businesses can make eco-friendly options the default by reducing costs. He shares insights on scaling climate tech, cutting carbon intensity, and navigating industries like agriculture and battery management. Plus, he explores why human nature resists change—and how smart economics can drive the shift toward a more sustainable future.
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