Why McLaren’s New Livery Means More Than You Think feat. Chief Marketing Officer Lou McEwen cover art

Why McLaren’s New Livery Means More Than You Think feat. Chief Marketing Officer Lou McEwen

Why McLaren’s New Livery Means More Than You Think feat. Chief Marketing Officer Lou McEwen

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This week, Tiggy sits down with Lou McEwen, Chief Marketing Officer at McLaren Racing, for a behind-the-scenes look at the team’s stunning new livery debuting in Monaco. Tiggy and Lou dive into the strategy, storytelling, and collaboration that brought the look to life. Plus, Lou shares how McLaren approaches partnerships like OKX, why livery design matters more than you think, and what it’s like leading marketing at a team currently dominating both championships.

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