Why Is It So Hard to Do the Right Things? (Trailer Episode)
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Why Is It So Hard to Do the Right Things? (Trailer Episode)
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About this listen
It feels like doing the right thing (and doing things right) has never been harder.
Whether you're trying to build a mission-driven business, drive change inside a legacy company, or just stay true to your values while navigating messy realities… it shouldn’t be this hard.
But it is.
We are Phil and Heidi, and we’re the co-founders behind Grounded. We work with brands, retailers, nonprofits, and entrepreneurs around the world, and the same themes keep surfacing…
- fatigue
- disconnect
- frustration
- and the growing gap between purpose and practice
It Shouldn’t Be This Hard is our attempt to name it, explore it, and help make it just a little easier.
This podcast is for anyone who’s been in the trenches. Social entrepreneurs, corporate insiders, impact leaders, and anyone trying (and often failing) to move the needle.
Each episode brings real stories, candid conversations, and a healthy dose of humor. You’ll hear from guests doing the work, wrestling with the same questions you are, and occasionally put them on the spot with some provocative questions from Gaia, our AI sidekick.
We’re not here to lecture. We’re here to listen, learn, and laugh through the hard stuff.
Subscribe today so you never miss a new episode!