Why Founders Must Show Up Online: Authenticity > Ads | Built By Me Shorts
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Why Founders Must Show Up Online: Authenticity > Ads | Built By Me Shorts
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About this listen
In this short yet packed episode of Built By Me, Taina and Mo sit down, just the two of them, to discuss something every modern entrepreneur needs to hear: why founders need to show up for their team and on social media.
Gone are the days where your intern handles all the social content while leadership hides behind the scenes. Your audience wants to know who's behind the brand — not just what you’re selling, but why you started and what you’re building.
Taina and Mo break down:
- Why authenticity matters more than ever in the age of AI
- The power of showing the human side of your business
- How even small business owners can start simple
- Examples from big brands like Gymshark and Red Lobster doing it right
Whether you’re a roofer, restaurateur, or retail owner, your audience wants you. Not polished ads. Not stock photos. Just you, being real.
🎧 Listen in and get inspired to hit record.
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