Why Founder-Led Brands Fail at Thought Leadership
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Why Founder-Led Brands Fail at Thought Leadership
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About this listen
Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.
Key moments in this episode -
00:00 Guest - Ashley Faus
00:55 Defining Thought Leadership
01:51 Challenges with Founder-Led Brands
02:46 Misconceptions in B2B Thought Leadership
04:28 The Role of Executives in Thought Leadership
12:00 Identifying New Thought Leaders Within the Company
21:01 Practical Tips for Supporting Thought Leaders
25:16 Ashley's Book Promotion
CONNECT WITH MICHELLE J RAYMOND- Michelle J Raymond on LinkedIn
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