Why Faire Won’t Save Your Wholesale Strategy

If you’ve ever felt frustrated by low sales during a Faire market or discouraged by their commission rates, you’re not alone. But here’s the hard truth: if you’re relying on Faire to bring in all your orders, you’re handing over your power.

In this episode, I share recent feedback from brand owners during the Faire Summer Market, and we unpack what it actually means to take responsibility for your sales — even when you’re on a marketplace platform.

Because while Faire is a tool, your strategy is what drives growth.

Let’s talk about how to work with Faire in a way that’s mutually beneficial, how to take back control of your sales, and how to avoid the trap of passive selling.

Episode Timestamps

00:00 Introduction and Welcome

00:21 Discussing Faire Market Experiences

01:25 The Role of Faire in Your Wholesale Strategy

03:03 Taking Control of Your Sales

04:13 Interviews and Sales Growth Lab

05:12 Commission Structure and Pricing

06:51 Final Advice and Resources

In this episode

• Real insights from brands who’ve experienced very different results during the Faire Summer Market
• Why Faire is responsible for their sales — and you’re responsible for yours
• How to shift from passive to proactive selling
• Why commission complaints are often a distraction from the real issue
• What a fair, strategic partnership with marketplaces should look like
• How your wholesale sales system can help you build predictability and resilience

Links and Resources

Download the free Email Pitch Checklist

→ https://smallbusinesscollaborative.myflodesk.com/checklist

Join the Sales Growth Lab Waitlist (and get first access and bonuses)

→ https://www.smallbusinesscollaborative.co.uk/sales-growth-lab

Visit my website

→ https://smallbusinesscollaborative.co.uk

Follow me on Instagram

→ https://instagram.com/smallbusinesscollaborative

If this episode sparked a mindset shift, please follow the podcast and share it with a friend.

Next up: What retailers actually look for in a brand — and how to know if your business is wholesale-worthy.

See you there.