Why Consumer Neuroscience Is Better Than a Focus Group
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Why Consumer Neuroscience Is Better Than a Focus Group
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About this listen
The truth is, traditional focus groups are flawed—because what people say isn’t always what they think or feel.
In this episode of Neuromarketing: Tap into Consumer Brain, I, Marco Baldocchi, uncover why Consumer Neuroscience is the game-changer for understanding real consumer behavior. We’ll break down:
- The limitations of focus groups—social pressure, bias, unreliable data
- How Consumer Neuroscience provides deeper insights using EEG, eye-tracking, facial coding, and GSR
- The $50M Tropicana disaster—a case study proving why focus groups can mislead brands
- How businesses can make data-driven decisions and avoid costly mistakes
If you want real insights, not guesswork, this episode is a must-listen.
📩 Visit www.neuralisys.com to discover how we can help your brand make smarter, science-backed decisions.
🎧 Subscribe, share, and stay tuned for more neuromarketing insights! 🚀
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